| Super Bowl Pulls In Third-Highest Overnight Rating In History | Posted By: Sweets
02-06-2012
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12:49 PM
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The New York Giants’ 21-17 victory over the New England Patriots in Super Bowl XLVI earned a 47.8/71 overnight rating/share Sunday night on NBC, the third-highest overnight rating in Super Bowl history and less than 1 percent off the highest—47.9 for both Super Bowl XLV (Packers-Steelers) and Super Bowl XXI (Giants-Broncos), according to overnight data released today by The Nielsen Company. The ratings number represents the percentage of all television households tuned in, while share is the percentage of television sets in use tuned to the program. The overnight numbers are 7 percent higher than Super Bowl XLII on Fox when the Giants defeated the Patriots 17-14. The overnight rating is 14 percent higher than the previous Super Bowl on NBC (Super Bowl XLIII: Steelers 27, Cardinals 23) and higher than any of NBC's previous 11 Super Bowls in which there were metered markets. It also tops all other Super Bowls involving the Giants and Patriots in Nielsen People Meter history (since 1988). “This confirms that the Super Bowl is the most dominant and consistent property on television,” said Mark Lazarus, chairman of NBC Sports Group. “We are fortunate, in our new agreement with the NFL, to be able to broadcast three more Super Bowls over the next nine years.”
Source: Sporting News
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