Dave Walker of the New Orleans Times-Picayune reports more households were tuned to CBS’s broadcast of Super Bowl XLIV than any scheduled program in U.S. TV history. Sunday’s New Orleans Saints defeat of the Indianapolis Colts was viewed in 51.7 million households, topping the previous record holder, the 1983 finale of the CBS sitcom “M*A*S*H,” which drew 50.2 million homes, the Nielsen Co. announced Monday. Sunday’s total average audience of 106.5 million viewers easily eclipsed last year’s record Super Bowl audience, the 98.7 million viewers who tuned to NBC’s broadcast of the Pittsburgh Steelers’ defeat of the Arizona Cardinals.
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