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Jets Ink Deal With Atlantic Health For Practice Jerseys
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Posted By: MediaGuy 06-23-2009 , 08:54 PM
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The New York Jets are taking advantage of a new NFL rule this summer that will allow them to place a corporate logo on their practice jerseys as a source of additional revenue. The rule allows teams to sell sponsorships on their practice jerseys, and the patches can be no larger than 3 1/2-by-4 1/2 inches. The patch the Jets will wear starting in training camp features the logo of Atlantic Health, a New Jersey-based health care provider that owns naming rights on the team's training facility in Florham Park, N.J. "In this climate, teams have to find ways to deliver additional value to their corporate sponsors because everyone is facing their own unique challenges," said Matt Higgins, the team's executive vice president of business operations. "It's an example of trying to go the extra mile to deliver value."

Source: Newark Star-Ledger
 



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Old 06-24-2009, 12:13 AM
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pretty soon they will start looking like afl jerseys covered in sponsor patches
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Old 06-25-2009, 10:22 AM
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Atlantic health huh, will they distribute lifetime supplies of Pepto Bismol and Alka Seltzer just in case they break my heart again like last year?
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Old 06-25-2009, 10:52 AM
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Yes, TDJets. The New York Jets' only purpose in this life is to make you miserable.
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